Is your list adding new subscribers each week? If yes, I have a great tool for you. Send new subs a customized welcome message. Promote a product. Link to a deal. Whatever you want.

Here's the kicker. You can send out a targeted (and reusable) message every couple of weeks to an entirely new group of subscribers with just a few mouse clicks.

Let me show you how.

The first step is to find and copy the New sign-up segment.

The next page shows all your sign-ups over the past seven days. You can't send a campaign from this page, but I have a workaround.

Click the Save as button to clone the list.

Enter a unique name for this list, and click Save.

On the main page, click the Custom segments tab. Scroll down. You can see the cloned list is now a custom segment.

Now here's the cool part. Create (or clone) a campaign. On the Audience page, click the Segments tab. Select the list segment you created by cloning. Complete the workflow as normal.

Once you have a custom message ready to go, you can clone and send the same campaign to a different group of new subs every two weeks. Remember: the New sign-up predefined segment is dynamic - all the names and emails in that list change about every 14 days or so.

That's it.

Now you know how to create a custom segment of new subscribers and send them a cloned targeted message.