Schedule a Recurring Campaign

Set the days and times and then forget about it

Amanda Payne avatar
Written by Amanda Payne
Updated over a week ago

Can I schedule recurring emails in tinyEmail?

Yes, you can. Use our calendar-based tool (beta release) to schedule a recurring campaign. Recurring means tinyEmail automatically sends the same campaign message each scheduled day of the week at the same scheduled time.

create recurring email campaigns with tinyEmail

Setting up a recurring campaign is as easy as 1-2-3-4.

  1. Create a campaign.

  2. Set the recurring dates.

  3. Let the automation do the work.

  4. Tell us when to stop the campaign.

The Recurring Campaign tool is an early beta release. Currently, it is not possible to delete a parent campaign-that's the one you see on the Recurring page. Our dev team is working on enhancements to improve the user experience, like adding a last day to send button. For now, when you want to completely stop the parent from auto-generating new child campaigns (the ones tinyEmail sends to your audience), send a Delete request to the support team.

BTW, you can delete any child campaign you see on the Completed page, but that won't stop the parent from auto-generating new campaigns until the end of time, like the solar system moving through space.


The Recurring Campaign tool is at the back end of the Create Campaign workflow. For the sake of brevity, I'll skip over the create campaign details.

If you're new to tinyEmail or can't remember how to create a campaign, I suggest you read Create and Send Email Campaigns.

Setting up a recurring campaign

So, to create a recurring campaign.

  1. Click Campaigns on the side menu.

  2. Click the Create Campaign button.

  3. Click Email campaign in the popup.

  4. Fill in the Details fields and select your Sender email address. Select a sender email address.

You can select a sender email address that has not yet been DKIM authenticated, but I urge you to take a few minutes and complete the DKIM authentication process. Learn more.

tinyEmail select a sender email address

Click Continue and move through the workflow (almost there).

  1. Select a template or build a new one.

  2. Click Continue.

  3. Edit the template and then click Continue.

  4. On the Select your audience page, check a box to choose an audience and then click Continue.

select an audience for the campaign

Here's a scenario

Let's say you want to send your audience two messages a day for three consecutive days—one in the morning and one in the early evening. Maybe it's a special holiday blast. You'd set up two recurring schedules: one for the morning campaign (say 6 am) and one for later the same day (say 5:30 pm). You could send the same campaign message or create two different ones.

Even better, you could use our JSON web feed tool and send the same core content (e.g. branding) with different product promotions (e.g. promote an iPhone in the morning and an iPad in the evening). Learn more.

Setting up a recurring schedule

Okay, finally here. On the Preflight checklist page, scroll down to the Schedule heading. Click Setup. A popup displays.

click Setup to shedule a campaign

In the popup, switch on the Recurring toggle. Set the send time and use the checkboxes to select which days to send the message. When you refinished, click Schedule.

  • BTW In the beta release, the default start date is tomorrow (your local time). That will change when our team team builds the future date enhancement.

Actual send times are based on your time zone. The popup shows your time zone for reference purposes. You cannot edit this field.

click the toggle to enable the recurring campaign feature

Reviewing a scheduled campaign

Go to the Email Campaigns page and click the Recurring tab. The page shows the parent recurring campaign(s) that you created.

clone a recurring campaign

Click the Scheduled tab to see the child recurring campaigns (e.g. the message to be sent on the next scheduled day) that are ready to go. tinyEmail automatically sends the campaign message according to your schedule (local day and time).

Click the three-dot icon to open the toolbar. Optionally, you can:

  • clone the recurring campaign (and update the content, audience, or schedule)

  • preview the message in a new window

  • edit the campaign content (but you cannot change the scheduled sends dates or times), or

  • cancel the entire recurring campaign.

check campaign performance data

Editing a scheduled campaign

Hover the mouse over the recurring campaign name to see the start date and time. If you click the name, tinyEmail opens the Preflight checklist page. Here, you can update settings (like the audience) and edit the content. But you can't change the scheduled dates or times.

Optionally, cancel the scheduled campaign or send the campaign now.

edit a recurring campaign

Reviewing results

After tinyEmail sends the first recurring campaign message, tinyEmail moves the child campaign to the Completed tab. This page shows high-level performance data, like total messages sent and open rate.

To remove the child campaign, click the three-dot icon and select Delete. This change does not affect the parent campaign.

If you want to delete the parent campaign (the record you see on the Recurring page), send a request to the support team. Otherwise, the parent will reproduce new child campaigns forever and ever, like tribbles on the Star Ship Enterprise.

review campaign results

Click the campaign name to open the Overview page. Here, you see campaign and audience details. Scroll down the page for detailed performance data (e.g. deliverability, opens, clicks, etc.).

campaign analytics

That's it.

Now, you know how to create and schedule a recurring campaign.

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