Over time, subscribers leave the list. That's just a part of the business we're in. It's also a good thing because we want to focus resources on solid prospects or folks who love what we do or sell. So, why not make unsubscribing as pain-free as possible?
That's why I'm delighted to show you how to add a custom Unsubscribe link to your campaign templates.
Prerequisites
Before you begin, make sure you know how to use the tinyEmail editor and customize a campaign template.
Getting started
I'll show you how to place an Unsubscribe link at the top of a template. You can add the link anywhere you fancy.
Open a campaign template in the editor. You can create a new campaign or select an existing one. Go to the side panel and expand the Structures folder. Drag a structure to the canvas.
Hover the empty structure and click the Text icon.
Click the block and enter text for the link. I'll type Unsubscribe and use the toolbar to add formatting (e.g. center the text) and styling (e.g. change the typeface and font size).
Adding a link
Now, add a hyperlink that unsubscribes the contact. Highlight the text in the structure and then click the Change Link icon in the toolbar.
Go to the side panel and locate the Link block.
Click the drop-down menu and select Other.
Write or paste this exact text into the empty field (include the square brackets, all caps, and underscore): [UNSUBSCRIBE_LINK]
Testing the link
Go to the top of the editor and click the Send test link.
Enter a test email in the popup window.
Open the message in the test email account and click the Unsubscribe link. A new browser tab opens with the Unsubscribe button.
That's it.
Now you know how to add a custom Unsubscribe link to a campaign template.