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Audience Management
Understanding Audience Performance
Understanding Audience Performance

Track growth and enagement

Amanda Payne avatar
Written by Amanda Payne
Updated this week

Your audience is at the core of your business. Knowing how it's growing and how well you are engaging with them is critical to your success. That is why we built audience performance metrics to give you an in-depth understanding at a glance.

Get audience growth summary at a glance

You can see the growth of your audience and understand how each of your audience sources is doing right from your dashboard once you log in to tinyEmail.

tinyEmail track audience growth chart

Know your audience composition

Click the Audiences link on the side menu to understand the basic composition of your entire audience. Here, you can see a source breakdown of your total audience, how many integrations you have live, and the number of audiences built from manual uploads.

tinyEmail audience break down by source

Dig deeper into an audience source

Click an audience to explore details about the performance of a specific audience source. Here's a breakdown:

At the top of the page, you can see the core metrics that define how an audience is performing and engaging with your content.

  • Subscribers - The number of subscribers in your audience.

  • Open rate - The average open rate.

  • Click rate - The average click rate.

  • Unsubscribe rate - The unsubscribe rate of this source.

tinyEmail Shopify metrics

Look into each subscriber's details

In the audience breakdown table, you can see how an individual subscriber has engaged with your messages. Here, you can know:

  • Individual status of a subscriber - If the subscriber is still active (subscribed), bounced (emails to this subscriber failed to deliver), or unsubscribed (they do not want to hear from you again).

  • Opens and clicks - The number of times a subscriber opened and clicked your emails.

  • Update date - The date of the latest subscriber update.

tinyEmail audience enagement table

Sort and export your data

You can sort your audience details table by most recently updated, most clicked, or most opened and export your report in CSV format.

We are constantly adding more ways to understand your audience and make better business decisions using reliable data. Stay tuned for more.

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