What is a sender identity?

A sender identity is the "who" in your subscribers' inboxes — it is the person, team or business persona that your messages go out from. Common identities are people, such as [email protected], roles like [email protected], teams such as [email protected] or generic identities like [email protected].

💡Quick Tip! Sender Identities can be used to strike a great brand connection with your subscribers. Pay attention to what your audience likes or expects from you and send from an identity that is most likely to resonate with them.


1. How to set up a sender identity on TinyEmail

Your default sender identity is the email address and name you signed up on TinyEmail with. You can verify what it is by going into the "My Account" page and clicking on the Sender Details tab.

2. Edit your default sender identity

You can edit the details of your default Sender Identity by clicking on the three dots beside the entry and clicking on "edit". Note that any change made to the actual email address will need to be verified by clicking on a confirmation email we send you.

3. Create a new sender identity

☝️Note: You are restricted to one sender identity on a free plan. You can upgrade to any paid plan to have unlimited sender identities.

  1. Click on the "add sender" button to start adding a new sender identity.

  2. Add a new email address and fill out the sender details on the following screen. Click on the "Make Default" checkbox if you want this to be the new default sender identity.


  3. Check your inbox for a verification email from us. Click on the link to verify you own the email address of the new sender identity.


You are all set. Once you verify your new sender identity, you can start sending campaigns from this email address.

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