Understanding how your recent campaign performed should not be difficult or laborious to unearth. That's why we build the campaign analytics data dashboard in a way that gives you all the information you need in one place.
Contents of this guide:
Here's how you read your campaign analytics.
Log in to your tinyEmail account and navigate your way to the dashboard. From here, click on the Campaigns tab to your left. All your campaigns will be listed on this page. You can navigate between the different tabs that relate to the different stages your campaign may be in.
Since we are looking for campaign analytics, your campaign delivery is already completed. You can find it either under the All tab or the Completed tab. If your campaign is still delivering, you will find it in the Launched tab. If that's the case, come back after a while. Otherwise, you will be reading incomplete data.
💡 Tip: It is recommended that you check your campaign analytics 12 to 24 hours after sending the campaign to get a full picture.
Here, you can find the most important metrics related to each campaign listed beside its name — number of emails sent, open rate, click rate and unsubscribe rate. We will go into more details about these in just a bit. Click on a campaign name to see its full analytics report.
Understanding performance trend
The Performance Trend graph shows how your campaign has performed over a lifetime, in the last 24 hours, 48 hours and last week. The graph indicates all the core metrics and you can hover over the timestamps to see metrics for each time segment.
Understanding your deliverability report
This section shows how your campaign was delivered to your audience's inbox. Pay special attention to this segment as it is a great indicator of both your sender or IP reputation with different inbox providers like Gmail, Outlook and Yahoo! as well as the quality of your audience list.
There are two sections within this segment — Deliverability and Suppression.
Deliverability: Shows your inboxing rate. As in how many emails were successfully delivered out of the entire audience that you sent to.
Requests: How many email delivery requests were made to the tinyEmail service. This is usually the number of subscribers in your audience minus any that may have unsubscribed or bounced before.
Sent: Total number of emails that were sent.
Delivered: Total number of emails that were successfully delivered.
Delivery rate: The percentage of successful email delivery over the number of sent emails.
Suppression: Metrics that are related to how many from your audience decided to unsubscribe from future emails or emails that bounced (did not deliver).
Total unsubscribes: The total number of subscribers who clicked on the unsubscribe link in your emails and decided to not receive emails from you.
Unsubscribe rate: The percentage of your audience who unsubscribed from you.
Total bounces: Total number of emails that emails could not be delivered to. These are typically bad email addresses that are not deliverable.
Bounce rate: The percentage of emails that bounced out of the total sent.
Understanding your engagement
Now that we understand how your campaign performed from a deliverability and suppression standpoint and took a glance at the performance trends, it's time to dig deeper and see how your audience engaged with your message.
There are two sections within this segment — Opens and Clicks.
Opens: This section has all the metrics related to the action of your audience opening your email.
Total opens: The total number of times your email was opened by your entire audience that you sent the campaign to.
Total open rate: Percentage of total opens over the number of sent emails.
Unique opens: The unique number of subscribers that opened your email.
Unique open rate: The percentage of unique opens over the number of sent emails.
List of most number of opens: This is a list of all your subscribers who opened your email along with the total number of times they each opened it.
Clicks: This section has all the metrics related to the action of your audience clicking on links in your email.
Total clicks: The total number of times links in your email were clicked.
Total click rate: Percentage of total clicks over the number of sent emails.
Unique clicks: The unique number of subscribers who clicked on your links.
Unique open rate: The percentage of unique clicks over the number of sent emails.
List of most number of clicks: This is a list of all your subscribers who clicked on links in your email along with the total number of times they each clicked.
tinyEmail is a product built by marketers, for marketers. While there is no limit to the depth of data we could provide, we proactively decided to keep things simple and give you the most relevant information that is most commonly used. We are working on adding more dimensions to your campaign analytics so you can understand the performance of your marketing campaigns even better.