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Understand Your Campaign Analytics
Understand Your Campaign Analytics

Get performance metrics

Amanda Payne avatar
Written by Amanda Payne
Updated over a week ago

Understanding your recent campaign's performance should be easy. That's why we built the campaign analytics data dashboard in a way that gives you all the information you need in one place.

Contents of this guide


Reading campaign analytics

Log in to your tinyEmail account and go to the dashboard. Click the Campaigns tab. All your campaigns are listed on this page. You can navigate the different tabs related to the different campaign stages.

tinyEmail page shows completed campaigns

Since we are looking for campaign analytics, your campaign delivery is complete. You can find it under the All tab or the Completed tab. If your campaign is still delivering, go to the Launched tab. If that's the case, come back after a while. Otherwise, you will be reading incomplete data.

tinyEmail campaign status

Tip

Check your campaign analytics 12 to 24 hours after sending the campaign to get a complete picture.

Here, you can find the most important metrics related to each campaign listed beside its name — number of emails sent, open rate, click rate, and unsubscribe rate. Click a campaign name to see its complete analytics report.


Understanding performance trend

The Performance Trend graph shows how your campaign has performed over a lifetime, in the last 24 hours, 48 hours, and last week. The graph indicates all the core metrics, and you can hover over the timestamps to see metrics for each time segment.

tinyEmail performance trend chart

Understanding the deliverability report

This section shows how your campaign was delivered to your audience's inbox. Pay attention to this data, as it is a great indicator of your sender or IP reputation with different inbox providers like Gmail, Outlook, and Yahoo!, as well as the quality of your audience list.

There are two sections within this segment—Deliverability and Suppression.

Deliverability

Shows your inboxing rate. The number pf emails successfully delivered out of the entire audience.

  • Requests - The number of email delivery requests made to the tinyEmail service. This is usually the number of subscribers in your audience minus unsubscribed or bounced emails.

  • Sent - The total number of emails sent.

  • Delivered - Total number of emails delivered successfully.

  • Delivery rate - The percentage of successful email delivery over the number of sent emails.

tinyEmail delivery rate chart

Suppression

Metrics related to how many from your audience decided to unsubscribe from future emails or emails that bounced (i.e. did not deliver).

  • Total unsubscribed - The total number of subscribers who clicked on the unsubscribe link in your emails and decided not to receive emails from you.

  • Unsubscribe rate - The percentage of your audience who unsubscribed from your list.

  • Total bounces - Total number of emails that emails could not be delivered. These are typically bad email addresses.

  • Bounce rate - The percentage of emails that bounced out of the total sent.

tinyEmail suppression chart

Understanding your engagement

Now that we understand how your campaign performed from a deliverability and suppression standpoint and have looked at the performance trends, it's time to dig deeper and see how your audience engaged with your message.

There are two sections within this segment—Opens and Clicks.

Opens

This section has all the metrics related to the action of your audience opening your email.

  • Total opens - The total number of times your email was opened by the entire audience.

  • Total open rate - Percentage of total opens over the number of sent emails.

  • Unique opens - The unique number of subscribers that opened your email.

  • Unique open rate - The percentage of unique opens over the number of sent emails.

  • List of most number of opens - A list of your subscribers who opened your email along with the total number of times they each opened it.

tinyEmail open chart

Clicks

This section has metrics related to the action of your audience clicking on links in your email.

  • Total clicks - The total number of times links in your email were clicked.

  • Total click rate - Percentage of total clicks over the number of sent emails.

  • Unique clicks - The unique number of subscribers who clicked your links.

  • Unique open rate - The percentage of unique clicks over the number of sent emails.

  • List of most number of clicks - The subscribers who clicked links in your email along with the total number of times they each clicked.

tinyEmail clicks chart

tinyEmail was built by marketers, for marketers. While there is no limit to the depth of data we could provide, we proactively decided to keep things simple and give you the most relevant information that is most commonly used.

We are working on adding more dimensions to your campaign analytics so you can understand the performance of your marketing campaigns even better.

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